Emily Ratajkowski Wears Only Tan Lines To Boost Business

Emily Ratajkowski opted for an unusual finish on her Inamorata brand’s Instagram back in September 2022. Despite featuring on the feed to promote the swim and lingerie line she founded in 2017, the supermodel chose not to model any of the items she retails, instead posing in only skin as she showed off some tan lines.

Likely boosting sales of her celebrity-adored merchandise nonetheless, Emily stunned as she posed shot close up and just about protecting her modesty. The 32-year-old now has over 700,000 fans subscribed to the Inamorata Instagram. She also boasts famous fans, including model Hailey Bieber and TV personality Kourtney Kardashian.

Emily Ratajkowski Stuns In Her Birthday Suit On Instagram

Showing off her curves and her toned arms and shoulders, Emily posed from a studio and popped against the white backdrop.

Gazing to the side as she cupped her chest, the brunette flaunted her assets while also showing hints of her rock-hard abs, using both hands to cover her chest but still showing a fair amount of skin. Sporting her dark locks down, the mom of one showed off visible tan lines that were likely from a bikini top. She also glammed up with plenty of sunkissed, bronzer-heavy makeup while completing her look via hoop earrings.

Boosting Business With Tan Lines

In a caption, Inamorata wrote: “@emrata with iNAMORATA tan lines ✨.”

“So beautiful,” one fan replied, with another calling the Versace ambassador “stunning.” Others, however, weren’t too keen. Shaming the My Body author for showing so much skin, one fan said:

“Is she ever not naked goodness sake then she’ll sook about being an object she does it to herself and let’s be honest if she wasn’t naked no one would pay her attention not like her face is something special.”

Inamorata is now a cult brand that’s expanded beyond its initial swimwear and lingerie offerings. Especially popular are the brand’s matching sets, including the Mesh Collection, complete with its now-iconic prints.

The model told Forbes:

“I have been running Emrata for quite a long time now and have a pretty good understanding of what my followers respond to. It’s about building that out. But what’s really fun about it is there’s no calendar—we’re not relying on anybody else, except our own information and our customer.”

Emily Ratajkowski via Forbes

Also retailing swimwear are celebrities including Kim and Khloe Kardashian, Kylie Jenner, Jessie James Decker, and Demi Moore.