A lot is going on in America these days — from the California wildfires and the 14-hour TikTok ban to Donald Trump’s inauguration. And now we have Justin Bieber’s supposedly quiet gesture of unfollowing his wife, Hailey Bieber, causing a stir on social media since the two have just welcomed their first child together and looked so head over heels for each other since tying the knot twice in 2018 and 2019.
Many are curious to know what happened to the Biebers ever since Pop Base exposed the unfollowing incident on X. The 30-year-old pop singer has more than 294 million followers on Instagram but only follows 804 accounts. With die-hard fans tracking his social media activity, it’s not surprising how quickly his eyebrow-raising move got discovered. But what is it that really prompted JB to cut his connection to the 28-year-old model on the platform?
Fans and casual social media users have been weighing in on what could have caused this. Some claimed it could have been a mistake Bieber made when he used the app while drunk. Others assumed there’s trouble in paradise after becoming first-time parents. Meanwhile, a number suggested that it could be a PR stunt for his new music.
“Lemme guess… he has a new music coming out soon?” one asked, while another commented, “Unfollowing her for some drama before his new music comes but still following Diddy?” A different user went as far as saying, “He’s coming up with new music, he’s probably gonna unfollow everyone.”
Pop Base’s tweet quickly blew up on the microblogging site, generating 7.2 million views hours after it went live. The beauty of the post going viral is how quickly it reached the people involved. The “Love Yourself” hitmaker already addressed the issue on his Instagram Stories, writing: “Someone went on my account and unfollowed my wife. S**t is getting suss out here.”
Though Bieber has already cleared the confusion his social media activity caused, the idea that it’s a PR stunt does not seem too far-fetched. Over the weekend, the “Sorry” crooner shared a series of photos on Instagram, with some of them showing him cooking something up in the studio. A few days before, he uploaded a snippet of a song, which Billboard said could be a demo of a new track.
